Privacy & Cookies Policy

Within this Privacy Policy we’ve provided detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure. Any questions regarding this policy and our privacy practices please contact us at info@beargroup.com.

1. Who are we?

We are Baer Group (“Baer”, “we”, “us” or “our”) — enterprise performance partners. At Baer Group we are committed to maintaining the trust and confidence of our clients and visitors to our website. We never sell, rent or trade email lists with other companies and businesses for marketing purposes.

2. What data do we collect?

TWe collect personal information about you when you engage with us, for example when you fill in a contact form, or browse our website. The personal information we collect might include:

  • Your name
  • Your email address
  • Your website browsing behaviour (via cookies and other web-tracking technologies)

When someone visits our website (www.baergroup.com) we use a third-party service such as Google Analytics to collect standard internet log information and details of visitor behaviour patterns. This information is processed in a way that does not identify individual users. We do not allow Google or other analytics providers to attempt to identify the individuals who visit our site.

3. How we use your information

We will use your information to:

  • Respond to enquiries generated on our contact form
  • Improve our website and our service offering by analysing how our site is used
  • Undertake internal reporting and statistical purposes, always in an anonymised or pseudonymised form where appropriate

4. Cookies and tracking technologies

Our website uses cookies and similar technologies to recognise you when you visit, remember your preferences, and improve your browsing experience. Cookies fall into the following categories:

  • Essential / strictly necessary cookies – required for our website to operate and cannot be switched off in our system.
  • Functional / performance cookies – to enable enhanced functionality and performance, such as remembering your preferences.
  • Analytics cookies – to collect information about how visitors use our website (e.g., which pages are most frequently visited).
  • Marketing / advertising cookies – to deliver content or adverts that may be relevant to you and your interests.

Cookie Preferences & Customisation

We deploy the CookieYes plugin to enable you to manage your cookie preferences. On your first visit to the site you will be presented with a banner offering you the choice to: accept all cookies, reject non-essential cookies, or customise your preferences (by category).

At any time, you can change your cookie settings by clicking the “Cookie Settings” (or similar) link in the footer of our website. Through this tool you may disable or enable non-essential cookie categories (functional, analytics, marketing). Please note: essential cookies remain enabled as they are necessary for the site to function.

If you choose to disable certain categories of cookies you may still browse the site, however some features or functionalities may not operate as intended.

How to disable cookies via your browser

Besides using the preference-tool above, you may also set your browser preferences to block or delete cookies. However, please be aware that doing so may impact certain features of our website.

Third-party cookies

Some cookies may be set by third-party services (such as analytics providers or advertising networks) when you visit our website. If you disable a category of cookies via our preference tool (e.g., marketing), cookies from third-parties operating in that category will not be set (or will be disabled) going forward.

5. Third-party disclosure

We will not sell or rent your personal information to third parties.
We will not share your personal information with third parties for marketing purposes without your consent.

We may pass your information to our third-party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services on our behalf. In those cases, we disclose only the personal information that is necessary and we require them to keep your information secure and not use it for their own marketing purposes.

We would only release your information to a third party outside of this scope if required to do so legally, for example to comply with a legal obligation or to protect the rights, property or safety of our clients. In such cases we will take steps to protect your privacy rights.

6. Access to your personal information

The accuracy of your information is important to us. You have the right to request access to the personal information we hold about you, and to ask for it to be corrected or deleted. If you change your email address, or any of the other information we hold is inaccurate or out of date, please contact us at info@baergroup.com.

We will respond to your request within 14 days.

7. Consent and withdrawal

By using our website, you agree to the collection and use of your information as described in this policy. Where we process your personal information based on consent, you have the right to withdraw that consent at any time.

Specifically for cookies and tracking technologies: you may withdraw or modify your cookie consent at any time by following this link and clicking 'Customise'.

Please note that withdrawal of consent will apply going forward and will not affect processing already carried out. Blocking or deleting certain cookies may result in some website functionality being impaired.

8. Changes to this policy

We may update this Policy from time to time. Any changes to how we use cookies, how we collect or use your personal information, or changes to our cookie preference tool will be reflected on this page. Whenever we make material changes we will publish the date of update and may notify you via a banner or prompt when you next visit our website.

9. Corporate headquarters

Corporate Headquarters:
100 Ashford Center N Suite 460, Atlanta, GA 30338
Phone: 770-557-4900
General Information: info@baergroup.com

Last updated: 23rd October 2025 
© 2025 Baer Group. All rights reserved.

Corporate Headquarters:
100 Ashford Center N Suite
460 Atlanta, GA 30338
General Information:
info@baergroup.com
© The Baer Group 2025, all rights reserved.
Privacy & Cookies Policy
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